Selltro / Profit

Know what youactually keep.

Bring sales, product costs and ad spend together to see your real margin, net profit, ROAS and POAS in one place.

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7-day free trial · No credit card required · Malaysian support

Selltro Profit·Dashboard
Yesterday reviewed

Net Profit

RM8,421

Revenue

RM31,880

Margin

26.5%

ROAS

4.3x

POAS

1.1x

Net Profit Trend

Business Health

Good

Based on your profitability metrics

Sales can go upwhile profit goes down.

Revenue alone does not tell you whether the business is healthy.

RM100,000 Sales

− Product Cost− Advertising− Shipping− Commission− COD− Platform Fees− Other Costs

What's actually left?

Net Profit

From revenueto real profit.

Sales
+
Product Cost
+
Channel Fees
+
Shipping
+
COD
+
Ad Spend
+
Other Costs
Selltro Profit
Revenue
Margin
Net Profit
ROAS
POAS
What should I do next?
Profit → Dashboard

Your business healthat a glance.

See whether the business is making money without rebuilding a spreadsheet every morning.

Selltro Profit·Dashboard
Yesterday reviewed

Net Profit

RM8,421

Revenue

RM31,880

Margin

26.5%

ROAS

4.3x

POAS

1.1x

Net Profit Trend

Business Health

Good

Based on your profitability metrics

ROAS

Revenue generated relative to advertising spend.

POAS

Profit generated relative to advertising spend.

Business Health

A quick signalbefore you dig deeper.

Get a high-level view of business performance based on the profitability metrics available inside Selltro.

Business Health

Good

Based on your profitability metrics

Good

Illustrative example. A high-level signal — not financial advice.

Profit → Net Profit

See what is leftafter the costs.

Selltro Profit·Net Profit
7 daysBy Seller
Total SalesRM31,880

minus

Product Cost / COGS− RM12,110
Sales Commission− RM1,589
Shipping Cost− RM2,340
COD Cost− RM640
Ads Cost− RM7,420
Additional Cost− RM360
Net ProfitRM7,421
Margin 23.3%ROAS 4.3x

Illustrative example.

Sales
− Costs
− Ad Spend
= Net Profit

Stop confusing revenue with profit.

Profit → Costs

Profit is only accuratewhen your costs are.

Add product costs and relevant fee rules so Selltro can calculate profit more accurately.

Selltro Profit·Costs

Unit Cost

77 Products · 74 Missing Costs

Energy Gel — 30 Pack

RM18.50

Energy Gel — Singles

Missing

Collagen Powder 500g

RM42.00

Shaker Bottle

Missing

Illustrative example.

Missing costs
Profit may be overstated

Selltro should tell you when the data is incomplete instead of pretending the profit number is perfect.

Account for thecost of selling.

Marketplace commission

Percentage per sale

Payment gateway fee

Per transaction

COD handling fee

Per COD order

Profit → Costs · Fee Rules — illustrative examples. Fee rules you set contribute to profit calculations across your sales channels.

Profit → Ad Accounts

Bring ad spend intothe same P&L.

Connect advertising spend so sales and marketing performance can be measured together.

Selltro Profit·Ad Accounts

Meta Ads — Main Store

Connected

Meta Ads — Brand B

Connected

TikTok Ads

Coming Soon

Multiple Meta ad accounts supported. Other ad spend can be imported via CSV.

Meta Ads → Ad Spend

+

Selltro Sales → Revenue

+

Costs

↓

Net Profit · ROAS · POAS

No native connection?Bring the spend in.

CSV Ad Spend ImportSelect date rangeMap columnsReviewImport

Profit → Ad Accounts · CSV Ad Spend Import — illustrative workflow. CSV spend is imported manually; it does not sync automatically.

ROAS vs POAS

ROAS tells you revenue.POAS tells you profit.

On the surface

Ad SpendRM10,000
RevenueRM40,000
ROAS4.0x

Looks like a winning campaign.

But after

COGS · Shipping · Commission · Fees−
Net ProfitRM8,000
POAS0.8x

Weak on actual profit.

A campaign can look good on ROAS and still be weak on actual profit.

Illustrative explanation, not a Selltro customer result.

Profit → Reports

See profitday by day.

Review daily P&L performance by period and channel without rebuilding reports manually.

Selltro Profit·Reports
Date rangeChannelAt a GlanceExport
12 MayNet RM1,250

RM4,120 revenue · RM980 ads · Margin 30.3% · POAS 1.3x

11 MayNet RM960

RM3,860 revenue · RM1,120 ads · Margin 24.9% · POAS 0.9x

10 MayNet RM1,500

RM5,240 revenue · RM1,340 ads · Margin 28.6% · POAS 1.1x

Illustrative examples. Profit reporting — not full accounting software.

Reports → At a Glance

Know the daysworth investigating.

Surface unusual days quickly, then investigate what changed.

Best Profit Day

12 May · RM1,250

Worst Profit Day

11 May · RM960

Highest Revenue Day

10 May · RM5,240

Highest Ad Spend Day

11 May · RM1,120

Illustrative examples.

Profit → Offer Studio

A profitable campaign startswith the offer.

Offer Doctor

Offer Score

72/100

Could be stronger

Reviewing

Guarantee
Pricing / discount consistency
Bundle clarity
Testimonials / proof
Urgency

Illustrative example. An analysis and scoring system.

Create offer
Run Offer Doctor
Score
Strengths + Fixes

Review the offer before spending more money promoting it.

Profit → Campaigns

Turn a stronger offerinto a campaign.

Campaign DraftDraft
Connected OfferEnergy Gel Bundle
PlatformMeta Ads
Daily BudgetRM150
HookYour 3PM slump, fixed.
EditPublish

Illustrative example. Nothing is deployed or spent until you push it to the ad platform.

Offer
Campaign Draft
Review
Publish
Meta Ads
Profit → Growth Recommendations

Don't just show me numbers.Tell me where to look.

Use profit data to surface areas that may deserve attention.

Growth Recommendations
Scale winnersPause losersFix offerImprove tracking

Rule-based suggestions. Nothing is changed automatically.

Profit Data
Recommendation
Review by Merchant
Action

Find what deservesmore budget.

Scale winner

Margin32%
RevenueRM18,420
Orders142
Net ProfitRM5,890

Consider scaling

Pause / Review

Poor profitability across the period.

Investigate before spending more

Illustrative examples.

Profit → Leads

Know which leadsdeserve attention.

Campaign / WhatsApp
Lead
Score
Follow-up / Handover

Lead scores

HotWarmCold

Leads from campaigns and WhatsApp arrive in one list, scored so your team knows who to contact first.

AI recommendations.You stay in control.

Autopilot scores campaigns with AI and recommends what to do — recommendations are reviewed and approved before anything changes.

Campaign Data
AI Analysis
Recommendation
Approval
Action

Profit → Autopilot

ApprovalsSettingsRun NowDate Range

AI can recommend. You decide.

From numbersto decisions.

Every result feeds the next decision — scale what works, fix what doesn't, then measure again. That loop is the real product.

Orders
Revenue + Costs + Ad Spend
Net Profit
ROAS / POAS
Growth Recommendation
Review
Scale · Pause · Fix · Improve
New Results
Measure Again

New results feed the next measurement.

Profit + Hub

Orders tell you what sold.Profit tells you whether it was worth it.

Selltro Hub

Orders · Sales · Products

Selltro Profit

Revenue · COGS · Fees · Ad Spend

Net Profit · Margin · ROAS · POAS

Hub runs the commerce operation. Profit helps measure the economics behind it.

Explore Selltro Hub
Profit + CRM

Profit finds the opportunity.CRM helps act on the customer.

Profit

Find opportunity / performance

CRM

Customer segment · WhatsApp · follow-up

Order

Customer buys again

Profit

Measure the result again

Stop calculating yesterday's profitin another spreadsheet.

Without Selltro

Order dashboardMeta Ads ManagerMarketplace reportsCOGS spreadsheetCourier costCommission spreadsheetPlatform feesManual P&L

Hours of matching numbers

With Selltro Profit

Sales+Costs+Ad Spend
Net ProfitMarginROASPOAS

Recommendations

Start the day knowingwhat happened yesterday.

Morning

Open Profit Dashboard.

Check

Net Profit · Margin · ROAS · POAS.

Investigate

High ad spend · Low margin · Missing costs · Weak campaigns.

Review

Growth Recommendations.

Decide

Scale · Pause · Fix · Monitor.

Illustrative workflow.

Questions Selltro Profitshould help answer.

"How much did I actually make?"

"Which product is profitable?"

"Is my ad spend still worth it?"

"Which channel is making money?"

"Is my ROAS hiding weak profit?"

"What costs are missing?"

"What should I scale?"

"What should I investigate?"

From numbers.To better decisions.

Profit Dashboard

See net profit, margin, ROAS and POAS.

Net Profit

Break sales down against operating costs.

Reports

Review daily profit performance.

Costs

Set COGS and fee assumptions.

Ad Accounts

Bring advertising spend into profitability reporting.

Offer Studio

Review and improve offers.

Campaign Builder

Turn offers into campaign drafts.

Growth Recommendations

Surface opportunities based on profit data.

Leads

Prioritise leads by score.

Autopilot

Review AI campaign recommendations before action.

Revenue looks good. Profit tells the truth.

Connect your sales, costs and advertising spend to see what your business actually keeps.

Start Your 7-Day Free Trial Book a Demo

7-day free trial · No credit card required · Malaysian support