Selltro / Marketplace

One backend.Every marketplace.

Connect your marketplace stores, manage listings, sync inventory, process orders and track settlements from one workspace.

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7-day free trial · No credit card required · Malaysian support

Selltro Marketplace·Overview
Shops syncing

Shops Connected

3

Listings Synced

128

Orders

46

Net Profit

RM8,421

Setup progress4 of 5 steps complete
TikTok Shop
Shopee
Lazada

Recent orders

#MP-2041TikTok ShopRM120
#MP-2040ShopeeRM185
#MP-2039LazadaRM238

Your marketplaces.One operation.

Stop jumping between seller centres just to keep your business running.

TikTok Shop

Supported by Selltro Marketplace

Shopee

Supported by Selltro Marketplace

Lazada

Supported by Selltro Marketplace

From connectionto settlement.

1

Connect

Connect your marketplace shop.

2

List

Create or sync marketplace listings.

3

Link

Link marketplace listings to your Selltro products and inventory.

4

Sync

Keep marketplace stock aligned with your operation.

5

Sell

Receive marketplace orders centrally.

6

Fulfil

Prepare, label and fulfil orders.

7

Settle

Reconcile marketplace payments and fees.

Channels

Connect yourmarketplace stores.

Bring your marketplace shops into Selltro and manage them from one workspace.

Selltro Marketplace·Channels → Sales Channels
TikTok ShopConnectedSyncing
ShopeeConnectedSynced
LazadaConnectedSynced
Selltro Marketplace·Channels → Sync Logs
09:42TikTok ShopListing sync completed
09:38ShopeeStock sync completed
09:31LazadaOrder sync completed
09:15ShopeeListing sync completed

Know whether your marketplace connection and sync are actually working.

Listings

Manage listings withoutrebuilding your catalogue.

Control marketplace listings while keeping your actual product catalogue organised.

Selltro Marketplace·Products → Listings
Energy Gel — 30s PackActive

EG-001 · Energy Gel · TikTok Shop

Energy Gel — 24s PackActive

EG-001 · Energy Gel · Shopee

Energy Gel BundleSyncing

EG-001 · Energy Gel · Lazada

Isotonic Drink 500mlActive

ID-004 · Isotonic Drink · Shopee

Marketplace listingsProduct informationListing statusConnected shop

Manage marketplace listings without maintaining separate product records manually.

Inventory Linking

One product.Multiple marketplace listings.

Link marketplace listings back to the correct product and SKU in Selltro.

Selltro Product

Energy Gel

SKU: EG-001

Stock: 500

Shopee Listing
TikTok Shop Listing
Lazada Listing
One inventory source

No more wondering which marketplace listing belongs to which SKU.

Keep inventory relationships organised.

Stock Sync

Keep stock alignedacross marketplaces.

Control how inventory moves between Selltro and your connected marketplaces.

Selltro Inventory

250 units

Marketplace → Products → Stock Sync Rules

ShopeeStock aligned
TikTok ShopStock aligned
LazadaStock aligned

When inventory changes, your marketplace operation should not depend on someone updating each channel manually.

Order Center

Marketplace orders.One order center.

Process marketplace orders without opening multiple seller centres.

Selltro Marketplace·Orders → Order Center
#MP-2041New

TikTok Shop · Ainaa S. · 2 items

PaidTo Pack
#MP-2040Ready to Pack

Shopee · Farhan M. · 1 item

PaidLabel Created
#MP-2039Shipped

Lazada · Sarah L. · 3 items

PaidShipped
#MP-2038Delivered

TikTok Shop · Nadia K. · 1 item

PaidFulfilled
#MP-2037New

Shopee · Imran H. · 2 items

PendingTo Pack

All marketplace orders — TikTok Shop, Shopee and Lazada — handled centrally in one Order Center.

From marketplace orderto parcel.

Prepare, label and fulfil marketplace orders from Marketplace → Orders → Fulfillment.

Order ReceivedReady to ProcessPackingShipping LabelCourierFulfilled

Order preparation, shipping labels and courier handover — one fulfilment workflow for every marketplace.

Built for realfulfilment operations.

Orders → Label Settings

Label Settings

  • Shipping label setup
  • AWB preferences
  • AWB print preferences

Orders → Warehouses

Warehouses

  • Warehouse setup
  • Fulfilment locations
  • Warehouse selection per order

Orders → Fulfillment

Batch Workflow

  • Batch order preparation
  • Label printing in batches
Marketplace Finance

Sales are not the sameas money received.

Understand marketplace settlements, deductions and transaction movements without relying entirely on spreadsheets.

Finance → Reconciliation

Reconciliation

Match marketplace transactions and settlements with your operation.

Shopee settlementMatched
TikTok Shop transactionsMatched
Lazada adjustmentsReview

Finance → Profit

Profit

See marketplace financial performance after relevant fees and deductions.

Marketplace salesIncluded
Fees & deductionsIncluded
Net marketplace profitIncluded

Finance → TikTok Finance

TikTok Finance

Review TikTok marketplace financial movements from inside Selltro.

TikTok settlementsTracked
TikTok feesTracked
Transaction movementsTracked

Selltro Marketplace covers marketplace operational finance and reconciliation — not full accounting software.

Why Seller Center revenueisn't cash received.

Marketplace Sale

RM100

Marketplace fees− RM X
Shipping / Adjustments− RM X

Settlement

RM XX

Selltro Reconciliation

Illustrative example — actual fees vary by marketplace.

Control how eachmarketplace operates.

General

  • Marketplace permissions
  • Marketplace-wide settings

TikTok

  • TikTok shop settings
  • AWB settings

Shopee

  • Shopee shop settings
  • AWB print preferences

Lazada

  • Lazada shop settings
  • Marketplace-specific settings

Marketplace → Settings

A day withSelltro Marketplace.

8:30 AM

Marketplace stores sync into Selltro.

9:00 AM

New marketplace orders appear in Order Center.

9:15 AM

Team processes orders from one workspace.

10:30 AM

Labels are prepared and fulfilment begins.

Throughout the day

Inventory changes stay aligned based on configured sync rules.

End of day

Marketplace orders and financial movements can be reviewed centrally.

Illustrative timing — your operation runs on your schedule.

Stop operatingmarketplace by marketplace.

Without Selltro

  • Shopee Seller Centre
  • TikTok Shop Seller Centre
  • Lazada Seller Centre
  • Separate stock records
  • Separate order processing
  • Separate finance checking
  • Multiple spreadsheets

With Selltro Marketplace

ChannelsListingsInventoryOrdersFulfilmentFinance
One marketplace operation
The Selltro Ecosystem

Marketplace connects your marketplace businessto the rest of Selltro.

ShopeeTikTok ShopLazada
Selltro MarketplaceChannels · Listings · Stock Sync · Marketplace Orders · Marketplace Finance
Selltro HubCore Products · Operations · Customer Data
Selltro CRMCustomer RetentionSelltro ProfitBusiness Profitability

Marketplace is specialised for marketplace operations. Hub is the broader commerce operations centre — they are not the same product.

Explore Selltro Hub

Everything marketplace.One workspace.

Channels

Connect marketplace stores.

Listings

Manage marketplace listings.

Inventory Linking

Connect marketplace listings to your Selltro SKU.

Stock Sync

Control marketplace inventory synchronisation.

Order Center

Process marketplace orders centrally.

Fulfilment

Manage parcel preparation and shipping workflow.

Warehouses

Organise fulfilment locations.

Reconciliation

Match marketplace financial movements.

Profit

Understand marketplace financial performance.

Your marketplaces shouldn't need separate operations.

Connect your shops, listings, inventory, orders, fulfilment and settlement in one marketplace workspace.

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7-day free trial · No credit card required · Malaysian support