Businesses should grow.Manual work shouldn't.
Selltro exists to help commerce businesses grow without adding more manual work, disconnected tools and operational complexity.
We believe software should remove work from the business — not create more of it.
Commerce grew.Operations got messier.
Businesses started selling through websites, marketplaces, WhatsApp, physical stores and more.
But every new channel brought another dashboard, another spreadsheet and another manual process.
Selltro was built because growing a business shouldn't mean growing the operational mess behind it.
More channels
More orders
More customers
More tools
More manual work
Selltro
One connected operation
The people behindSelltro.
Ten people building one operating system for modern commerce — product, engineering, operations and merchant success, all under one roof.
Naim Yahaya
Co-Founder & Group CEO
Kai Ahmad
Product Lead
Syahmi Azhar
Operations Lead
Alya Nazreen
Customer Experience Lead
Nina Ahmad
Selltro Pay Lead
Jason Lim
Engineering Lead
Mei Chen
Growth & Partnerships
Arjun Rao
AI & Automation Lead
Priya Nair
Brand & Content Lead
Farid Hakim
Merchant Success Lead
Selltro in numbers.
Built around real commerce operations, not hypothetical workflows.
136+
Active Businesses
20,000+
Orders Every Day
600,000+
Orders Monthly
Based on the current daily operating run rate.
3,000+
Connected Integrations
An order moves through Selltro roughly every 4 seconds.
What we believe.
01
Manual is expensive.
People should make decisions. Software should move data.
02
Every customer matters.
The first sale should be the beginning of the customer relationship, not the end.
03
Profit before vanity.
Revenue means little if the business keeps nothing.
04
AI should work.
AI should help operate the business, not just answer questions.
05
Your business. Your data.
Technology should give businesses more control over their operation.
These beliefs shape what we build.
Orders should connect to customers.
Customers should lead to better follow-up.
Sales should connect to real profitability.
AI should help people take action.
And businesses should not need five disconnected systems to make that happen.
Built in Malaysia.Built for modern commerce.
Selltro Technologies Sdn Bhd builds commerce software around the real operational challenges of businesses selling across multiple channels.
Built in Malaysia, designed for commerce businesses that want to operate with less manual work and better visibility.
Built around real businesses.
BOOM+
CRM
Luxe
Hub · Marketplace · CRM · Profit
OCOC
Hub
Noir
Commerce · Rewards
Ejen Plus
CRM · AI
Fafamie
Commerce · Loyalty
HanaMing
Digital
EMZI
Enterprise Commerce
Grow the business. Not the manual work.
Start with one part of your operation. Connect more as your business grows.
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