Customer Story
BOOM+
From event participants to repeat customers.
CRMWhatsAppCustomer SegmentationCustomer Lifecycle
CRM / Retention / Ecommerce
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The Challenge
BOOM+ had a growing customer database across registrations, product buyers and returning customers. The customer data already existed, but there was no clear operational workflow for deciding who should be contacted next.
The Setup
How Selltro fitsinto the operation.
Customer databaseSegmentationWhatsApp OfficialBroadcastsCustomer follow-up
Customer Database
Selltro CRM
Segment
WhatsApp
Follow-up
Customer Activity
What Changed
What changedafter Selltro.
Before
Customer records were passive.
After
The team can segment and work with the database.
Before
Follow-up depended on whoever remembered.
After
Outreach follows an organised customer lifecycle.
The database becomes something the team can actively work with instead of a passive list of contacts.
Products used by BOOM+